Not only is the strategy laid out with great examples, they give you the framework for finding your own blue oceans.Īnd for those in more complex companies and organizations, a plan for helping others grasp the idea. One of the great things about the book is how they cover how any business from a start up, current business, or even an organization can use the strategy (including the NY Police Dept). You’ll learn how Apple did this with the home computer.Ĭirque du Soleil change the game of circus performance and attracted an entirely new market. So moving on to bluer oceans is really critical to survival. The more sharks feeding in one place, the less food their is to go around. The book goes over some examples of what a blue ocean looks like as well as what companies have successfully made this move. OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as. They are the authors of the New York Times and 1 Wall Street Journal bestseller, BLUE. So it was nice to get his thoughts on the book and strategy as well. are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy. I invite a good friend on the podcast who happened to be going through the book at the same time I was. Chan Kim and Renée Mauborgne, has some amazing insights on how “blue ocean” thinking can move your business into the open water where you dominate the market. As opposed to a red ocean where there is already a feeding frenzy and you are fighting to get what scraps you can. Is your business operating in a blue ocean or red ocean?Ī blue ocean is where the seas are wide open for your business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |